RoC Consulting

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RoC Consulting

RoC ConsultingRoC ConsultingRoC Consulting
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Services

Digital Experience

Martech and Content Tech

Martech and Content Tech

Digital and the COVID pandemic have changed everything for both customers and marketers. 


Today’s customers are savvier than ever and have grown accustomed to relevant, connected, real-time experiences across every interaction with the brand.


60% Of Customers Now Have Higher Expectations of Their Digital Experiences Than Before COVID


With di

Digital and the COVID pandemic have changed everything for both customers and marketers. 


Today’s customers are savvier than ever and have grown accustomed to relevant, connected, real-time experiences across every interaction with the brand.


60% Of Customers Now Have Higher Expectations of Their Digital Experiences Than Before COVID


With digitally-native consumers now in the drivers seat, brands must react by delivering unified customer experiences to them across all channels. 


Delivering a unified customer experience means mastering three core disciplines for strategy and execution - Content, technology, and marketing. 


RoC Consulting has 20+ years experience in data-driven content programs, technology development, and content marketing. 

Martech and Content Tech

Martech and Content Tech

Martech and Content Tech

RoC has extensive experience in installing, retrofitting, redesigning, and managing enterprise-grade martech and content management technology for the most demanding applications and companies in the world. 


We provide strategic and consultative support related to customer-centric technology solutions needed to tailor the full customer exp

RoC has extensive experience in installing, retrofitting, redesigning, and managing enterprise-grade martech and content management technology for the most demanding applications and companies in the world. 


We provide strategic and consultative support related to customer-centric technology solutions needed to tailor the full customer experience journey. How those technology systems interact with content and marketing programs is our sweet spot.


RoC has background in solutions including customer data platforms (CDPs), content management systems (CMS), digital experience platforms (DXPs), digital asset management (DAM), and web content management (WCM).

Content Development

Martech and Content Tech

Content Development

Content is a key component in serving up a unified customer experience. In fact, the average person consumes 11.4 pieces of content before ever making a purchase decision, according to Forrester. 


Content helps to build trust with your customers for a long-term relationship that can help reduce churn and improve retention. With the recent 

Content is a key component in serving up a unified customer experience. In fact, the average person consumes 11.4 pieces of content before ever making a purchase decision, according to Forrester. 


Content helps to build trust with your customers for a long-term relationship that can help reduce churn and improve retention. With the recent explosion in customer acquisition cost (CAC), retaining high quality customers should be a top priority. 


RoC has decades of content development expertise across all formats and media. We can provide examples of buyers guides, ad copy, webinars, video and animation scripts, short and long form technical content, and thought-leadership material.

Our Clients

WORK SAMPLES

What Is Digital Transformation?

WEBINAR: Activate Customer Data More Effectively with a SmartHub CDP

WEBINAR: Getting Up to Date on CDPs

Digital transformation refers to the cultural, operational, and organizational changes a company goes through when implementing the modern digital technologies, processes and standards needed for successful customer centric business strategies.

WEBINAR: Getting Up to Date on CDPs

WEBINAR: Activate Customer Data More Effectively with a SmartHub CDP

WEBINAR: Getting Up to Date on CDPs

Join CMSWire contributor Brian Carlson and Tom Treanor, chief marketing officer for Treasure Data as they discuss how the CDP market has evolved and how CDPs have changed to meet demand.

WEBINAR: Activate Customer Data More Effectively with a SmartHub CDP

WEBINAR: Activate Customer Data More Effectively with a SmartHub CDP

WEBINAR: Activate Customer Data More Effectively with a SmartHub CDP

Join CMSWire contributor Brian Carlson and Josh Francia, Chief Growth Officer at Blueshift as they examine the benefits of deploying a SmartHub CDP in order to manage, activate and orchestrate customer data globally and safely.

How to Create Customer Personas

Future-Proof Your Business With a Cloud-Based IT Infrastructure

WEBINAR: Activate Customer Data More Effectively with a SmartHub CDP

The use of customer personas in marketing is a critical and foundational step for businesses being able to map out their strategies.

Future-Proof Your Business With a Cloud-Based IT Infrastructure

Future-Proof Your Business With a Cloud-Based IT Infrastructure

Future-Proof Your Business With a Cloud-Based IT Infrastructure

Today, business and IT leaders should be asking themselves where their organizations will be in a few years, and what technology infrastructure is needed to get them where they have to be.

How To Liberate Marketing From Mundane Tasks With AI

Future-Proof Your Business With a Cloud-Based IT Infrastructure

Future-Proof Your Business With a Cloud-Based IT Infrastructure

Several core technology platforms offer varying degrees of intelligent automation that can enable marketers to stop spending so much time on boring tasks and focus on work that has a measurable impact on the business.

Private Cloud Helped Financial Healthcare Services Firm Double Remote Work Capacity During COVID-19

Swift Move to Desktop as a Service Kept Maryland Lottery and Gaming Connected During COVID-19 Crisis

Private Cloud Helped Financial Healthcare Services Firm Double Remote Work Capacity During COVID-19

Tony Mackiewicz, Principal of Physician and Tactical Healthcare Services (PATHS), discusses how a previous move to a private cloud infrastructure enabled the timely rollout of remote desktops during COVID-19. 

How Alabama A&M Leveraged Private Cloud for Remote Work During COVID-19

Swift Move to Desktop as a Service Kept Maryland Lottery and Gaming Connected During COVID-19 Crisis

Private Cloud Helped Financial Healthcare Services Firm Double Remote Work Capacity During COVID-19

How Dr. Damian Clarke, CIO of Alabama Agricultural and Mechanical University (AAMU), and his IT team rolled out Nutanix Frame desktop-as-a-service during the pandemic, quickly empowering their remote workers without interruption. 

Swift Move to Desktop as a Service Kept Maryland Lottery and Gaming Connected During COVID-19 Crisis

Swift Move to Desktop as a Service Kept Maryland Lottery and Gaming Connected During COVID-19 Crisis

Swift Move to Desktop as a Service Kept Maryland Lottery and Gaming Connected During COVID-19 Crisis

CIO Jeff Patchen explains how the government agency’s private cloud data center adapted quickly to stream virtual desktops to a remote workforce.

How Zero Trust Architecture Protects Government Data and Networks

How Zero Trust Architecture Protects Government Data and Networks

Swift Move to Desktop as a Service Kept Maryland Lottery and Gaming Connected During COVID-19 Crisis

Bill Wyatt, CIO and CISO at the State of Georgia, Office of the State Treasurer explains how strong security standards and a move toward password-less systems reduce risk.

Every Company is a Security Company

How Zero Trust Architecture Protects Government Data and Networks

Every Company is a Security Company

Ben Ravani of Nutanix explains why data security is the first priority for any enterprise cloud service. 

WEBINAR: Getting Ready for a CDP

How Zero Trust Architecture Protects Government Data and Networks

Every Company is a Security Company

CDP data

A webinar with Brian Carlson to review best practices to selecting and implementing the right CDP

WEBINAR: Does Your Org Need a CDP?

WEBINAR: Finding the Right CDP for Your Business

WEBINAR: Finding the Right CDP for Your Business

CDP, customer data platform, martech

CDP expert Brian Carlson host this webinar. The right CDP can create an actionable, meaningful 360 degree view of your customer that's necessary to compete in your industry.

WEBINAR: Finding the Right CDP for Your Business

WEBINAR: Finding the Right CDP for Your Business

WEBINAR: Finding the Right CDP for Your Business

Martech analyst Brian Carlson discusses how to leverage your CDP for special applications.

The CIO as a Culture Change Agent

WEBINAR: Finding the Right CDP for Your Business

7 Tips to Successfully Implement a CDP

culture change agent, CIO, leadership, technology

Over the next few years, CIOs will be tasked with steering cultural change in their respective organizations in order to drive the digital transformation efforts that are necessary to support innovation and implement customer-centric strategies.

7 Tips to Successfully Implement a CDP

3 Tips to Improve IT Employee Retention

7 Tips to Successfully Implement a CDP

CDP, customer data platform, 7 tips

According to the CDP Institutes June 2018 Industry Update, the customer data platform (CDP) market is exploding with a 76% increase in employment in 2017 and $114 million of new investment in the first half of 2018 - for a total investment of $1.47 billion. 

How to Future-Proof Your CIO Career

3 Tips to Improve IT Employee Retention

3 Tips to Improve IT Employee Retention

CIO

With the era of mass digitization upon us, a CIO must be an enabler and supporter of organization-wide digital transformation efforts in order to sustain a future-proof career and ensure a seat at the leadership table.

3 Tips to Improve IT Employee Retention

3 Tips to Improve IT Employee Retention

3 Tips to Improve IT Employee Retention

employee retention

In an improving economy with low unemployment rates, employee retention should be top of mind for hiring managers in organizations of all shapes and sizes. 

5G Creates Once in a Life-Time Opportunity for Telcos

End-User Computing Puts IT Focus on Business Consumers

End-User Computing Puts IT Focus on Business Consumers

With 5G, network operators can exploit their position as telecom infrastructure providers to deliver new, value-added services at the edge, according to Satyam Vaghani. 

End-User Computing Puts IT Focus on Business Consumers

End-User Computing Puts IT Focus on Business Consumers

End-User Computing Puts IT Focus on Business Consumers

Digital transformation and software-defined data centers are sparking the need for IT pros who learn quickly and have a big-picture view.

AI and Automation Can Supercharge Your DAM

End-User Computing Puts IT Focus on Business Consumers

AI and Automation Can Supercharge Your DAM

AI is poised to make a significant impact on the workplace. This is why you need an intelligent performance DAM that can manage your full content life-cycle. 

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