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Digital transformation refers to the cultural, operational, and organizational changes a company goes through when implementing the modern digital technologies, processes and standards needed for successful customer centric business strategies.

Join CMSWire contributor Brian Carlson and Tom Treanor, chief marketing officer for Treasure Data as they discuss how the CDP market has evolved and how CDPs have changed to meet demand.

Join CMSWire contributor Brian Carlson and Josh Francia, Chief Growth Officer at Blueshift as they examine the benefits of deploying a SmartHub CDP in order to manage, activate and orchestrate customer data globally and safely.

The use of customer personas in marketing is a critical and foundational step for businesses being able to map out their strategies.

Today, business and IT leaders should be asking themselves where their organizations will be in a few years, and what technology infrastructure is needed to get them where they have to be.

Several core technology platforms offer varying degrees of intelligent automation that can enable marketers to stop spending so much time on boring tasks and focus on work that has a measurable impact on the business.

Tony Mackiewicz, Principal of Physician and Tactical Healthcare Services (PATHS), discusses how a previous move to a private cloud infrastructure enabled the timely rollout of remote desktops during COVID-19. 

How Dr. Damian Clarke, CIO of Alabama Agricultural and Mechanical University (AAMU), and his IT team rolled out Nutanix Frame desktop-as-a-service during the pandemic, quickly empowering their remote workers without interruption. 

CIO Jeff Patchen explains how the government agency’s private cloud data center adapted quickly to stream virtual desktops to a remote workforce.

Bill Wyatt, CIO and CISO at the State of Georgia, Office of the State Treasurer explains how strong security standards and a move toward password-less systems reduce risk.

Ben Ravani of Nutanix explains why data security is the first priority for any enterprise cloud service. 

A webinar with Brian Carlson to review best practices to selecting and implementing the right CDP

CDP expert Brian Carlson host this webinar. The right CDP can create an actionable, meaningful 360 degree view of your customer that's necessary to compete in your industry.

Martech analyst Brian Carlson discusses how to leverage your CDP for special applications.

Over the next few years, CIOs will be tasked with steering cultural change in their respective organizations in order to drive the digital transformation efforts that are necessary to support innovation and implement customer-centric strategies.

According to the CDP Institutes June 2018 Industry Update, the customer data platform (CDP) market is exploding with a 76% increase in employment in 2017 and $114 million of new investment in the first half of 2018 - for a total investment of $1.47 billion. 

With the era of mass digitization upon us, a CIO must be an enabler and supporter of organization-wide digital transformation efforts in order to sustain a future-proof career and ensure a seat at the leadership table.

In an improving economy with low unemployment rates, employee retention should be top of mind for hiring managers in organizations of all shapes and sizes. 

With 5G, network operators can exploit their position as telecom infrastructure providers to deliver new, value-added services at the edge, according to Satyam Vaghani. 

Digital transformation and software-defined data centers are sparking the need for IT pros who learn quickly and have a big-picture view.

AI is poised to make a significant impact on the workplace. This is why you need an intelligent performance DAM that can manage your full content life-cycle.