Brian has 20+ years experience developing and running data-driven digital content and content marketing programs and services for publishing companies and brands looking to build trust and value with their customers and deliver profitable results to businesses.
Adherence to a data-driven approach, along with a strong creative focus on high-quality customer-centric content development, makes RoC the ideal partner for companies who want to build audience and engage in a lasting relationship with their customers.
Roc has deep experience in installing, retrofitting, redesigning, and managing enterprise-grade CMS and DAM systems for some of the most demanding applications and companies in the world.
We have created content marketing programs for marketing and CX professionals looking to deliver a unified experience to their customers. We have a deep understanding of martech solutions like customer data platforms (CDPs), DAMs, VoC, intranets and digital experience (DX) platforms.
With dozens of years of leadership experience in the hiring and management of hundreds of employees in content, editorial, technology, operations and marketing, RoC marketing consultants can provide you assistance in bringing on and staffing these highly specialized skill-sets, as well as guidance in setting goals for them.
In addition to consult services for hiring and employee management, RoC also provides workshops and training sessions in content marketing and assorted areas. Please contact us to find out more.
For digital experience leaders to be successful in deploying and getting business value (ROI) from their digital experience platform investments, they need to be mindful of employing the type of technology strategies that will enable innovation.
It’s time to research the right CDP for your particular business and customer needs, and think about what questions you should be asking yourself about setting up a CDP, integrating it into the rest of your martech stack, and supporting it in an ongoing basis.