Services
Generative AI
Content and Technology Drives The Customer Experience
Content Development & Presentations
Like many brands, RoC is excited about the potential AI can bring to both content planning and development. But like many new technologies, generative AI is not plug-n-play and needs skilled oversight.
Today's AI needs a firm and skilled editorial hand to ensure the copy it is producing is technically accurate and readable. Companies in r
Like many brands, RoC is excited about the potential AI can bring to both content planning and development. But like many new technologies, generative AI is not plug-n-play and needs skilled oversight.
Today's AI needs a firm and skilled editorial hand to ensure the copy it is producing is technically accurate and readable. Companies in regulated industries like financial, insurance, and technology cannot risk putting up generative AI content without proper review.
And if you want to put AI to work for brainstorming or process improvement, having a content expert to guide the systems is critical for success.
AI will have the power to reduce overhead for companies, but that process needs proper oversight and management to glean the benefits and ROI.
Content Development & Presentations
Content and Technology Drives The Customer Experience
Content Development & Presentations
Content is a key component in serving up a personalized CX. The average person consumes 11.4 pieces of content before ever making a purchase decision, according to Forrester.
Content helps to build trust with your customers for a long-term relationship (LTV) that can help reduce churn and improve retention.
RoC has decades of content deve
Content is a key component in serving up a personalized CX. The average person consumes 11.4 pieces of content before ever making a purchase decision, according to Forrester.
Content helps to build trust with your customers for a long-term relationship (LTV) that can help reduce churn and improve retention.
RoC has decades of content development expertise across all formats and media. We can work with generative AI programs to assist in brainstorming and content development, editing material for public consumption.
Brian Carlson is an expert public speaker with decades of technology and marketing expertise, available for virtual presentations on all the topics and technologies that RoC Consulting supports.
We can provide examples of buyers guides, ad copy, webinars, video and animation scripts, short and long form technical content, and thought-leadership material on request.
Content and Technology Drives The Customer Experience
Content and Technology Drives The Customer Experience
Content and Technology Drives The Customer Experience
Digital and the pandemic have changed everything for both customers and marketers.
Today’s customers are savvier than ever and have grown accustomed to relevant, connected, real-time experiences across every interaction with the brand.
60% Of Customers Now Have Higher Expectations of Their Digital Experiences Than Before The Pandemic
With d
Digital and the pandemic have changed everything for both customers and marketers.
Today’s customers are savvier than ever and have grown accustomed to relevant, connected, real-time experiences across every interaction with the brand.
60% Of Customers Now Have Higher Expectations of Their Digital Experiences Than Before The Pandemic
With digitally-native consumers now in the drivers seat, brands must react by delivering unified customer experiences to them across all channels.
Delivering a unified customer experience means mastering three core disciplines for strategy and execution - Content, technology, and marketing.
RoC Consulting has 20+ years experience in data-driven content programs, technology development, and content marketing.
Our Clients
WORK SAMPLES
CDP.com - The Customer Data Platform Resource
WEBINAR: Driving Business Growth Through Better Customer Service
WEBINAR: Driving Business Growth Through Better Customer Service
CDP.com looks at the customer data management market, its key platforms and vendors, the roles and skills needed for success, and the parallel technologies that enable a CDP to drive growth across organizations.
WEBINAR: Driving Business Growth Through Better Customer Service
WEBINAR: Driving Business Growth Through Better Customer Service
WEBINAR: Driving Business Growth Through Better Customer Service
Due to challenging global economic conditions, businesses must adapt to tight budgets and shrinking resources. To remain competitive, they should utilize customer interactions not just for customer value but for business value by deploying advanced AI-infused contact center technology.
Join Brian Carlson and Jodi Reuven from NICE as they explore how advanced contact center solutions empower brands to succeed through enhanced employee engagement.
ESG Pioneer Rackspace Becomes Advocate for IT Sustainability
WEBINAR: Driving Business Growth Through Better Customer Service
ESG Pioneer Rackspace Becomes Advocate for IT Sustainability
In this case study, Srini Koushik, EVP & CTO for Rackspace, explains how his company has pioneered sustainable best practices and baked ESG ideals into their culture and business plans. He stresses the importance of a comprehensive and balanced sustainability strategy that is done in an equitable way that benefits all stakeholders.
WEBINAR: How to Succeed in Today’s Engagement Economy
Sunbelt Rentals Leads with ESG for Engagement and Results
ESG Pioneer Rackspace Becomes Advocate for IT Sustainability
Today, due to challenging global economic conditions, budgets are tight and resources are shrinking. Companies are looking to make their marketing operations more effective and efficient, and they are leveraging personalization tools to create customer experiences that are authentic and data-driven.
Please join CMSWire contributor Brian Carlson and Geoff Ryken from Adobe as they evaluate how marketing automation can enable brands to succeed in the modern engagement economy.
Sunbelt Rentals Leads with ESG for Engagement and Results
Sunbelt Rentals Leads with ESG for Engagement and Results
Sunbelt Rentals Leads with ESG for Engagement and Results
In launching their new corporate strategy, Sunbelt Rentals has embedded environmental, social, and governance principles into its core culture and competencies, all during a time of extraordinary growth. In this case study, JP Saini, CDO & CTO for Sunbelt, discusses how his company has flourished in challenging business conditions by embracing ESG principles to build a highly diversified business and employee base.
Is Your Company Ready For Data Monetization?
Sunbelt Rentals Leads with ESG for Engagement and Results
Sunbelt Rentals Leads with ESG for Engagement and Results
Data monetization sounds great, doesn’t it? You probably already have a lot of data; you just need to turn it into money. Pour in enough money and plug in the right technologies, and you are monetizing!
Not so fast says Bill Schmarzo, Data Science and Data Monetization Strategic Advisor, who says that “For most organizations, data monetization is a big waste of time.” Yikes! But what is Bill talking about here exactly?