Digital and the COVID pandemic have changed everything for both customers and marketers.
Today’s customers are savvier than ever and have grown accustomed to relevant, connected, real-time experiences across every interaction with the brand.
60% Of Customers Now Have Higher Expectations of Their Digital Experiences Than Before COVID
With di
Digital and the COVID pandemic have changed everything for both customers and marketers.
Today’s customers are savvier than ever and have grown accustomed to relevant, connected, real-time experiences across every interaction with the brand.
60% Of Customers Now Have Higher Expectations of Their Digital Experiences Than Before COVID
With digitally-native consumers now in the drivers seat, brands must react by delivering unified customer experiences to them across all channels.
Delivering a unified customer experience means mastering three core disciplines for strategy and execution - Content, technology, and marketing.
RoC Consulting has 20+ years experience in data-driven content programs, technology development, and content marketing.
RoC has extensive experience in installing, retrofitting, redesigning, and managing enterprise-grade martech and content management technology for the most demanding applications and companies in the world.
We provide strategic and consultative support related to customer-centric technology solutions needed to tailor the full customer exp
RoC has extensive experience in installing, retrofitting, redesigning, and managing enterprise-grade martech and content management technology for the most demanding applications and companies in the world.
We provide strategic and consultative support related to customer-centric technology solutions needed to tailor the full customer experience journey. How those technology systems interact with content and marketing programs is our sweet spot.
RoC has background in solutions including customer data platforms (CDPs), content management systems (CMS), digital experience platforms (DXPs), digital asset management (DAM), and web content management (WCM).
Content is a key component in serving up a unified customer experience. In fact, the average person consumes 11.4 pieces of content before ever making a purchase decision, according to Forrester.
Content helps to build trust with your customers for a long-term relationship that can help reduce churn and improve retention. With the recent
Content is a key component in serving up a unified customer experience. In fact, the average person consumes 11.4 pieces of content before ever making a purchase decision, according to Forrester.
Content helps to build trust with your customers for a long-term relationship that can help reduce churn and improve retention. With the recent explosion in customer acquisition cost (CAC), retaining high quality customers should be a top priority.
RoC has decades of content development expertise across all formats and media. We can provide examples of buyers guides, ad copy, webinars, video and animation scripts, short and long form technical content, and thought-leadership material.
Digital transformation refers to the cultural, operational, and organizational changes a company goes through when implementing the modern digital technologies, processes and standards needed for successful customer centric business strategies.
Join CMSWire contributor Brian Carlson and Tom Treanor, chief marketing officer for Treasure Data as they discuss how the CDP market has evolved and how CDPs have changed to meet demand.
Join CMSWire contributor Brian Carlson and Josh Francia, Chief Growth Officer at Blueshift as they examine the benefits of deploying a SmartHub CDP in order to manage, activate and orchestrate customer data globally and safely.
Today, business and IT leaders should be asking themselves where their organizations will be in a few years, and what technology infrastructure is needed to get them where they have to be.
Several core technology platforms offer varying degrees of intelligent automation that can enable marketers to stop spending so much time on boring tasks and focus on work that has a measurable impact on the business.
Tony Mackiewicz, Principal of Physician and Tactical Healthcare Services (PATHS), discusses how a previous move to a private cloud infrastructure enabled the timely rollout of remote desktops during COVID-19.
How Dr. Damian Clarke, CIO of Alabama Agricultural and Mechanical University (AAMU), and his IT team rolled out Nutanix Frame desktop-as-a-service during the pandemic, quickly empowering their remote workers without interruption.
CIO Jeff Patchen explains how the government agency’s private cloud data center adapted quickly to stream virtual desktops to a remote workforce.
Bill Wyatt, CIO and CISO at the State of Georgia, Office of the State Treasurer explains how strong security standards and a move toward password-less systems reduce risk.
CDP expert Brian Carlson host this webinar. The right CDP can create an actionable, meaningful 360 degree view of your customer that's necessary to compete in your industry.
Over the next few years, CIOs will be tasked with steering cultural change in their respective organizations in order to drive the digital transformation efforts that are necessary to support innovation and implement customer-centric strategies.
According to the CDP Institutes June 2018 Industry Update, the customer data platform (CDP) market is exploding with a 76% increase in employment in 2017 and $114 million of new investment in the first half of 2018 - for a total investment of $1.47 billion.
With the era of mass digitization upon us, a CIO must be an enabler and supporter of organization-wide digital transformation efforts in order to sustain a future-proof career and ensure a seat at the leadership table.
With 5G, network operators can exploit their position as telecom infrastructure providers to deliver new, value-added services at the edge, according to Satyam Vaghani.
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