About Us

Brian Carlson: Founder

Brian Carlson, founder, CEO, RoC Consulting, digital content, content marketing, content management

Brian Carlson has over 20 years’ experience as a leader in digital content, technology, marketing and publishing. His experience includes Head of Content Marketing and SEO for Travelers Insurance, Editor-in-Chief of CIO for IDG, and Senior Director of Product Development for UBM. 


In his varied career, Brian has developed, launched and managed over 20 websites and led 10 content management systems (CMS) installations, as well as set up the first enterprise content marketing operation in one of the largest commercial insurance companies in the world. 


In launching his own marketing consulting agency Brian wants to help brands connect with their customers for an extended trusting relationship that will improve acquisition and retention. 

Our Data-Driven Approach

data-driven

Our consulting services includes a comprehensive review to help identify gaps and opportunities in your content marketing strategy and operation, resulting in a detailed report to address your particular organizations needs and business goals. 


As marketing consultants, we are experts in a data- and results-driven approach and methodology.  We can help tune and optimize your content marketing programs to positively impact performance both organically and in paid amplification campaigns.


Data-driven content programs are key to building a customer-centric business and marketing strategy that will engage customers through the full journey. 

We Can Help you Deliver ROI

roi; return on investment

Getting a content marketing operation off the ground in any company, regardless of size or industry, is not a task to be taken lightly. Thankfully RoC marketing consultants have years of real-world experience in both setting-up and refitting existing content operations to align to customer-centric marketing plans. 


RoC Consulting can deliver the right –sized strategy for your business and budget. We provide advice on staffing and hiring of content and related professionals, hands-on guidance on data-driven strategy, and consult on content management technology and martech platforms and services.

Frequently Asked Questions (FAQ)

What types of services do you offer?

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RoC Consulting offers strategic and operational marketing consultant services for small, medium or large companies engaged in digital content marketing programs.


We offer...   

Content Marketing Strategy

Digital Content Strategy

Staffing and Hiring Advice

Content Management System (CMS) Advice

Martech Consultation (DAM; CDP; CX; DX) 

Content Development Process and Optimization

SEO and Organic Audience Development

Approval Process Strategy and Optimization

Content Workshops/Training

Content Development Services

Do you create content too?

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Yes! We are a content development agency in addition to providing consult services, specializing in content for data-driven content marketing programs. RoC develops content in all forms, including text articles, webinars, infographics, blogs, Q&A, script copy for animations and full length video, interactives, whitepapers, analysis and news. 


RoC also works with a variety of content development and customer experience partners in order to meet demand for higher-end productions. Working with our partners we can tap into UX and design expertise, animation and video development,  as well as interactive and other multimedia development.


We can develop content for any industry or topic, but we specialize in content that is geared towards more technically-minded professionals and consumers. 


Topics include, but are not limited to:  Content Management; Digital Transformation; CMS; DAM; CDP; VoC; CX; DX; Cybersecurity; Intranet; AI; Machine Learning; Smart Home; CIO; CMO; Leadership; IT Management; IT Strategy; Cloud Computing; Big Data; Wearables; and VR/AR.

What is your business philosophy?

philosophy

We are strong believers that in order for customer-centric marketing strategies to be effective and successful, they need to deliver value to the customer as well as the business. Value, in terms of content, is material that meets a customers needs and desires by delivering something that is useful or interesting to them. (Just telling someone how great your company is does not deliver on that promise.) 


The needs of the customer come first, and delivering valuable content to them will not only build a more trusting relationship with people before they ever purchase anything from you, but will also increase the retention of existing customers post-sale.


In order to succeed in a customer-centric approach, a data-driven approach must be employed. Data about your prospects and customers will help to inform and execute a targeted content marketing strategy designed to deliver measurable results against your core KPIs.