Brian Carlson has over 20 years’ experience as a leader in public speaking, content strategy and development, technology, and marketing. His experience includes VP of Content Marketing for Travelers Insurance, Editor-in-Chief of CIO for IDG, and Senior Director of Digital Product Development for UBM.
In his varied career, Brian has developed, launched and managed over 20 websites and led 10 content management installations, as well as set up the first enterprise data-driven content marketing operation in one of the largest commercial insurance companies in the world.
Brian Carlson is a in-demand virtual speaker who has done webinars with leading technology companies like Adobe, Treasure Data, Tealium, Segment, Sitecore, NICE, BlueShift, Blueconic, Acquia, ActionIQ, and Contentful. Brian is available to help your company tell its story while providing a valuable experience for attendees backed by solid technical and industry statistics.
In launching his own consulting and freelance agency, Brian intends to help brands get their message to a broader audience, by leveraging all forms of content to improve business performance, reduce churn, improve retention, and increase LTV.
We are strong believers that in order for customer-centric business strategies to be effective and successful, they need to deliver value to the customer as well as the business. Value, in terms of content and the CX, is material that meets a customers needs and desires by delivering something that is useful or relevant to them.
In the digital world the needs of the customer often come first, and delivering valuable experiences to them will not only build a more trusting relationship with people before they purchase, but will also increase the retention of existing customers post-sale.
In order to succeed in a customer-centric strategy, a data-driven approach must be employed. Data about your prospects and customers will help to inform and execute a targeted customer experience strategy designed to deliver measurable results against your core KPIs.
RoC Consulting offers strategic consultant and content development services for medium or large organizations engaged in developing a unified customer experience across all touch points.
Founder Brian Carlson is available for virtual presentations on any topic RoC supports.
We offer support in...
Speaking/Presentations
Content Development Services
Content Marketing Strategy
Content Development Process and Optimization
SEO and Organic Audience Development
Topics Include: Data Privacy; Data Security; Data Management; Cybersecurity, Digital Transformation; CDP; DXP; customer experience (CX); AI; Machine Learning; CIO; CMO; Leadership; IT Management; IT Strategy; Cloud Computing.
Yes! We are a content development agency in addition to providing consult services. RoC develops content in all forms, including text articles, webinars, infographics, blogs, Q&A, script copy for animations and full length video, interactives, whitepapers, analysis and news.
We can develop content for any industry or topic, but we specialize in content that is geared towards more technically-minded professionals and consumers.
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