Brian Carlson has over 20 years’ experience as a leader in customer experience, digital content, technology, and marketing. His experience includes VP of Digital Content Marketing and SEO for Travelers Insurance, Editor-in-Chief of CIO for IDG, and Senior Director of Digital Product Development for UBM.
In his varied career, Brian has developed, launched and managed over 20 websites and led 10 content management (WCM/CMS) installations, as well as set up the first enterprise data-driven content marketing operation in one of the largest commercial insurance companies in the world.
In launching his own consulting and freelance agency, Brian wants to help brands connect with their customers for an extended trusting relationship that will improve acquisition and reduce cost of retention.
We are strong believers that in order for customer-centric business strategies to be effective and successful, they need to deliver value to the customer as well as the business. Value, in terms of content and the CX, is material that meets a customers needs and desires by delivering something that is useful or relevant to them.
The needs of the customer come first, and delivering valuable experiences to them will not only build a more trusting relationship with people before they purchase anything from you, but will also increase the retention of existing customers post-sale.
In order to succeed in a customer-centric strategy, a data-driven approach must be employed. Data about your prospects and customers will help to inform and execute a targeted customer experience strategy designed to deliver measurable results against your core KPIs.
RoC Consulting offers strategic consultant and content development services for small, medium or large organizations engaged in developing a unified customer experience across all touch points.
We offer support in...
Martech Consultation (CMS; WCM; DAM; CDP; DXP)
Content Development Services
Content Marketing Strategy
Content Development Process and Optimization
SEO and Organic Audience Development
Approval Process Strategy and Optimization
Yes! We are a content development agency in addition to providing consult services. RoC develops content in all forms, including text articles, webinars, infographics, blogs, Q&A, script copy for animations and full length video, interactives, whitepapers, analysis and news.
We can develop content for any industry or topic, but we specialize in content that is geared towards more technically-minded professionals and consumers.
Topics include, but are not limited to: Healthcare IT; Cybersecurity, Digital Transformation; CMS; DAM; CDP; DXP; customer experience; digital experience; AI; Machine Learning; CIO; CMO; Leadership; IT Management; IT Strategy; Cloud Computing; and Big Data.