About Us

Brian Carlson has over 20 years’ experience as a leader in customer experience, digital content, technology, and marketing. His experience includes VP of Content Marketing for Travelers Insurance, Editor-in-Chief of CIO for IDG, and Senior Director of Digital Product Development for UBM. 

In his varied career, Brian has developed, launched and managed over 20 websites and led 10 content management (WCM/CMS) installations, as well as set up the first enterprise data-driven content marketing operation in one of the largest commercial insurance companies in the world. 

In launching his own consulting and freelance agency, Brian wants to help brands connect with their customers for an extended trusting relationship that will improve acquisition and reduce cost of retention. 

We are strong believers that in order for customer-centric business strategies to be effective and successful, they need to deliver value to the customer as well as the business. Value, in terms of content and the CX, is material that meets a customers needs and desires by delivering something that is useful or relevant to them.

The needs of the customer come first, and delivering valuable experiences to them will not only build a more trusting relationship with people before they purchase anything from you, but will also increase the retention of existing customers post-sale.

In order to succeed in a customer-centric strategy, a data-driven approach must be employed. Data about your prospects and customers will help to inform and execute a targeted customer experience strategy designed to deliver measurable results against your core KPIs.