RoC Consulting offers strategic and operational marketing consultant services for small, medium or large companies engaged in digital content marketing programs.
Content Marketing Strategy
Digital Content Strategy
Staffing and Hiring Advice
Content Management Technology Advice (CMS)
Martech Consultation (DAM; CDP; CX; DX)
Content Development Process and Optimization
SEO and Organic Audience Development
Approval Process Strategy and Optimization
Content Development Services
Yes! We are a content development agency in addition to providing consult services, specializing in content for data-driven content marketing programs. RoC develops content in all forms, including text articles, infographics, blogs, Q&A, script copy for animations and full length video, interactives, whitepapers, analysis and news.
We can develop content for any industry or topic, but we specialize in content that is geared towards more technically-minded professionals and consumers.
Topics include, but are not limited to: Content Management; Digital Transformation; CMS; DAM; CDP; VoC; CX; DX; Cybersecurity; Intranet; AI; Machine Learning; Smart Home; CIO; CMO; Leadership; IT Management; IT Strategy; Cloud Computing; Big Data; Wearables; and VR/AR.
We are strong believers that in order for customer-centric marketing strategies to be effective and successful, they need to deliver value to the customer as well as the business. Value, in terms of content, is material that meets a customers needs and desires by delivering something that is useful or interesting to them. (Just telling someone how great your company is does not deliver on that promise.)
The needs of the customer come first, and delivering valuable content to them will not only build a more trusting relationship with people before they ever purchase anything from you, but will also increase the retention of existing customers post-sale.
In order to succeed in a customer-centric approach, a data-driven approach must be employed. Data about your prospects and customers will help to inform and execute a targeted content marketing strategy designed to deliver measurable results against your core KPIs.